Dear marketer or digital business owner,

Everywhere you look, people are talking about generative AI and agentic AI.

And yet, when you think about using AI in your own marketing… the headaches start.

Sound familiar? You're not alone. Most digital businesses are stuck right here.

That's why we created this guide.

Each system solves a specific marketing headache you already face and can be implemented in just 3 weeks!

Because the truth is: AI isn't about hype or future promises. It's about creating the right vision and using the right systems to give your team back control, speed, and impact.

My name is Stefan Luttik, and I'm the Founder of Like a Human. For over 10 years, I've worked in marketing at global agencies and fast-growth brands, from Albert Heijn, Edelman and Deliveroo to YFood, Talpa Ecommerce, and Gisou. I've built campaigns, managed teams, and felt the pressure of doing more with less.

We've seen these systems slash hours of repetitive work, unlock new sales opportunities, and deliver measurable ROI without extra headcount or endless IT projects.

In this playbook, you'll discover:

These aren't experiments. They're practical, battle-tested systems built for SMBs that can be implemented within 21 days only.

And the best part? You don't need a huge budget or advanced tech stack to make them work.

Let's dive in!

Every e-commerce team knows the struggle: SEO content is important, but it never gets done at scale.

Organic traffic flatlines, rankings drop, and you become too dependent on paid ads to drive growth.

This system uses different AI agents to take over the time-consuming work of SEO content creation: from keyword clustering and title ideas to full blog drafts and optimized product pages. Instead of weeks of writing, you can generate, polish, and publish content in days.

Marketing teams spend hours every week pulling reports from GA4, Meta Ads, and Klaviyo. But after all that work, what do you have? A sea of numbers and no clear direction.

The result? Slow reactions, wasted ad spend, and missed growth opportunities.

This system turns your scattered data into clear, actionable insights automatically. AI agents ingests your data exports, highlights what changed, and explains why it matters. Instead of reports that sit in a folder, you get decisions on a plate.

Customer service or social community teams drown in repetitive questions:

Up to 80% of tickets are about these simple issues. The impact?

The result? Customer satisfaction and engagement drops, costs rise, and your team is stuck in busywork instead of focusing on retention.

This system uses smart AI agents to take over the repetitive tickets that overwhelm your support team. It provides instant answers, fetches order updates, and drafts replies for complex issues. It's fully trained on your brand guidelines and document using a special technique called Retrieval-Augmented-Generation (RAG). And when human judgment is needed, it escalates automatically.

Step by step:

The result? You miss valuable partnerships, distribution deals, or influencer collaborations that could drive revenue, simply because outreach doesn't scale.

This system uses AI agents to automate and personalize (cold) outreach. It finds your ideal targets, enriches their profiles with public data, and generates highly personalized emails that reference their recent work, content, or business. Instead of spending days crafting individual messages, you could send hundreds of personalized emails per week automatically.

Step by step:

Ad performance drops fast when creatives fatigue.

The result? Rising CPAs, wasted spend on tired ads, and fewer opportunities to scale campaigns.

This system uses AI to generate fresh ad copy, headlines, and creative concepts on demand. It produces multiple variations, adapts them to your audiences, and maps them into test-ready combinations. Instead of waiting weeks for new assets, you can launch and refresh creatives in days.

Step by step:

Most brand emails underperform because they're too generic.

The result? Weak engagement, fewer repeat purchases, and wasted opportunities to drive retention.

This system uses AI to generate personalized subject lines, email copy, and full customer flows. It tailors content to different segments, tests variations automatically, and recommends improvements based on performance data. Instead of guessing, you send the right message to the right customer at the right time.

Step by step:

Promotions are often based on gut feeling instead of data.

The result? Lost profit, wasted effort, and customers trained to only buy on discount.

This system uses AI to analyze past promotions and predict which campaigns will deliver the best results. It simulates revenue, margin, and stock impact before launch — so you can plan smarter and avoid margin-killing mistakes.